Client: Harley Davidson

PROJECT
Rally in the Rockies is a Harley Davidson-organized 2-day motorcycle rally in Alberta. My tasks centered around collaborating with the Creative Director to develop the visual communication strategy for the event. Following the conceptualization phase, our focus shifted to the execution of various deliverables, including POS signage, take cards, event posters, the rally map, a passport booklet, and several social media posts and ads.

ROLE
Art Director