Client: Parkland

Parkland is a Canadian company that operates gas stations and convenience stores. They offer a reward program called JOURNIE Rewards. This program allows customers to earn points on fuel purchases and in-store purchases at participating Parkland locations, including gas stations and convenience stores.

PROJECT:LAUNCH THE JOURNIE & AEROPLAN PARTNERSHIP
• Work collaboratively with Creative Director to come up with a visual strategy.
• Redesign the program’s landing page to make it easier to use and provide a user-friendly experience.
• Redesign Lifecycle Emails to make it cohesive, improve design elements, and include mentions of the new partnership.

ROLE
Art Director