Client: OVO YVPRP

Collaboration with OVO YVPRP.
40 foundation is an initiative of Noah Shebbib (also known as the hip-hop producer “40”) in collaboration with his team to help develop sustainable solutions to Toronto’s violence problem.

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PROJECT I:

BRAND DEVELOPMENT

• Design and develop brand guidelines that includes brand story, logo specs, colour palette, typography and execution examples.

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PROJECT II:

DESIGN EXPERIENTIAL WEBSITE TO CREATE AWARENESS ABOUT THE FOUNDATION AND RAISE DONATIONS

• Work closely with Creative Director to understand client’s needs and expectations and to come up with storyboard for website.
• UI/UX design.
• Work collaboratively with developers developing templates to create consistency throughout the experience and to facilitate content entry.
• Assist in photoshoot.